Why I have chosen the lean startup approach
The Lean Startup is already a trend. A big movement that is generating a lot of blog posts, books, money (more for “consultants” than for entrepreneurs?), and dedicated tools.
However, I don’t like to have my startup grounded on a trend. I’ve to make an informed choice.
I have a professional background as researcher in computer science. This means that I’m actually confident with the design-build-validate loop.
By being a researcher I’m also confident with both the qualitative and quantitative analysis of the results coming from experiments. If you have followed the lean startup movement just a little, you have already heard the metrics word.
I worked on projects from the designer viewpoint. Since I didn’t have to sell the products, nor to find customers, I didn’t care about the business.
The lean startup approach is exactly the opposite: Think about your customers and learn if/how/why they will buy your product.
Luckily, it uses the same methodology I’m used to, and I know it works: build, validate, and iterate. Although focused on the business sustainability and growth.
Lean startup metrics have been the bridge between my previous experiences and how I’m currently working on my startup. Same method powered by business metrics.
So I’m jumping into the startups world more and more, and I’m enjoying it!
Are you applying the lean startup approach? Why? Have you evaluated other approaches?




